Rob and Callum are back with another podcast, this one is designed to increase the If There Is Hell Below BRAND. The cat gets a little involved (very internet popular atm), Rob tries to work in jokes that Micky Flannagan and the Pub Landlord would happily tell at an enormodome gig and start banging out the audience interaction like we’re the hashtag creators - all surefire BRAND INCREASERS. Music that will increase the brand includes kruatrock cosmic psych from Planes of Satori, power pop punk from BAD WEED, the mundanity of life soundtracking of Noah Wall, garage rock of Lucern Raze and the country folk of Simon Joyner. There’s other songs too: a little hip hop, some shimmering guitar indie and some jazz. Check the podcast and the brand.